I see this pattern happen to a lot of digital marketers & SEOs…The reality is that you are doing this to yourselves!
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The Reality of SEO: Perfection is Not Necessary
SEO can be a daunting field, whether you’re a business owner, digital marketer, or someone looking to start an agency. The truth is, nothing has to be perfect for your SEO efforts to succeed. Too often, people get caught up in minute details like page speed and technicalities that really don’t matter as much as they think.
Don’t Sweat the Small Stuff
It’s true, you don’t need a perfect website to see results. Yes, page speed is important, but as long as your website loads in around 3 seconds, it’s not something to lose sleep over. I’ve worked with clients whose sites take 5-6 seconds to load, and they still rank number one on Google Maps. Focus on the bigger picture, not the small imperfections.
People often get stuck in a cycle of overthinking, fixating on things that won’t make a noticeable difference in the long run. It’s easy to fall into the trap of analysis paralysis, where you spend too much time trying to perfect every detail and end up doing nothing at all.
Progress Over Perfection
One of the most valuable lessons in SEO, and in life, is that it’s better to have something built than to have nothing at all. This applies whether you’re working on SEO or running pay-per-click (PPC) campaigns. If your ad has a small error, people won’t care. What matters is that you’re showing up and taking action.
Sometimes, imperfection actually works in your favor. For instance, I’ve received feedback on my YouTube videos where viewers point out that I say “uh” a few times. While it might seem like a flaw, people relate to it. It makes me seem more human, which builds trust with my audience.
Authenticity Connects with People
This principle extends to your content too. Errors in blog posts can actually help you connect with your audience. When people read content that isn’t perfect, they can tell it’s authentic, not AI-generated. It resonates more with them and keeps them reading. If everything you put out is flawless, it can feel impersonal and robotic.
The goal isn’t perfection. It’s progress. When you’re working on something like SEO, it’s more important to get started and keep going than to wait for everything to be perfect.
Believing in the Process
I get a lot of questions from people who aren’t really asking for answers; they’re asking for reassurance. They’re unsure of themselves or their content, and they want someone else to give them the confidence to move forward. But here’s the hard truth: you need to trust yourself and the process. I can’t always be there to reassure you, and frankly, you shouldn’t need constant validation to succeed.
SEO isn’t about constantly seeking confirmation from others. It’s about trusting the methods, doing the work, and letting the results come in due time.
Overcoming Mental Roadblocks
The biggest obstacle in SEO is not the knowledge or technical skills. It’s the battle in your mind. Many people create just a few blog posts or launch a campaign and give up when they don’t see immediate results. But SEO is a slow game. Success doesn’t happen overnight. It’s a snowball effect. The real challenge is sticking with it and trusting the process.
People often talk themselves out of success. They convince themselves that there’s a roadblock, but the reality is that the only roadblock is their own mindset. You are the one holding yourself back.
Final Thoughts
The truth about SEO—and life in general—is that progress is more important than perfection. Trust the process, believe in yourself, and take consistent action. If you can do that, the results will follow.
If you found this helpful, please leave a like and subscribe. Have you experienced anything similar in your SEO journey? Drop a comment below—I’d love to hear your thoughts!
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