I interviewed an intelligent AI to see if it really knows it’s stuff about SEO. What it said will shock you…
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Introducing Kai: Your ASO Ninja Assistant
Hey there, SEO enthusiasts! Gabriel here from Local Rank Ninja. Today, I’m thrilled to introduce a new member to the team who’s going to bring an exciting edge to our content. Meet Kai, your ASO (AI Search Optimizer) Ninja Assistant!
Who is Kai?
Kai is here to help you navigate the complex world of SEO strategy and digital marketing. With a ninja-like precision, Kai will share actionable insights, helping you stay sharp and ready to tackle any SEO challenge.
Are Citations and Backlinks the Same Thing?
This is a common question, so let’s clear the air.
- Citations are mentions of your business on another website, typically including your name, address, and phone number (NAP). They don’t always link to your site but help establish your business’s presence.
- Backlinks, on the other hand, are hyperlinks that point directly to your website. These are vital for SEO as they boost your site’s authority and rankings.
While some citations include links that function as backlinks, not all citations qualify as backlinks. Understanding this distinction is crucial for optimizing your local SEO strategy.
Managing Multiple Locations with Google My Business
Handling multiple Google My Business (GMB) listings can be challenging, but with the right approach, you can maximize visibility.
Separate Listings: Create individual GMB listings for each location to ensure relevance in local searches.
Consistency is Key: Keep your NAP data uniform across all platforms.
Optimize for Each Location: Use unique content tailored to the specific area, incorporating local keywords.
Use Location Groups: Group listings in your GMB dashboard for easier management.
Avoid Duplication: Make each listing unique by highlighting the distinct aspects of every location.
What to Do If You’re Shadowbanned on Google My Business
Being shadowbanned is frustrating, but here’s how you can address it:
- Check for Policy Violations: Ensure compliance with Google’s guidelines.
- Verify Information: Ensure consistency in your NAP details across platforms.
- Fully Optimize Your Listing: Add photos, a detailed business description, services, and operating hours.
- Avoid Over-Optimization: Keep your tactics natural and refrain from spamming.
- Request a Review: Contact Google My Business support to reevaluate your listing.
- Build Reviews and Engagement: Positive interactions and reviews improve visibility.
- Monitor Competitors: If shadowbanning seems widespread, it may be a local issue affecting competitors too.
How Google My Business Impacts Organic Results
A well optimized GMB profile is a game changer for organic search results.
Local Pack Visibility: Appear in the “local pack,” driving significant traffic to your site and physical location.
Relevance and Authority: A complete GMB profile signals trustworthiness to Google.
Engagement Signals: Interactions like reviews, Q&A, and updates improve rankings.
Keyword Optimization: Use relevant keywords in your GMB profile to help Google understand your offerings.
Citations and NAP Consistency: A consistent presence across the web strengthens your authority and organic rankings.
Time Spent on SEO for Small Businesses
For small businesses with low competition, an SEO might spend about 10 – 15 hours per month:
- Initial Setup and Audit: Around 5 – 6 hours for the first month, covering website audits and on-page optimizations.
- Ongoing Optimization: 5 – 10 hours per month for content updates, GMB monitoring, light backlinking, and analytics based tweaks.
With minimal competition, focusing on consistent local SEO practices can yield significant results with less effort.
Final Thoughts
SEO is a marathon, not a sprint. Whether you’re managing multiple locations, overcoming shadowbans, or improving your GMB profile, consistency and value are your best allies.
If you enjoyed these insights and want to see more of Kai, drop a comment below, leave a like, and hit that subscribe button. Let’s grow together as SEO ninjas!
See you in the next post – stay sharp!
About The Author
